Genetic SEO
If you’re well read on the basics of SEO and SMO then you’ve heard that “good content” and “lots of it” are key in making your online presence pop. This is very true but disparities do exist which you should consider.
Some sites are more predisposed to natural online success due to what I call “Genetic SEO”. This is the idea that core business operations will naturally contribute to additional online exposure. For instance, what one business might be able to accomplish through an aggressive business blogging, social media channeling, article writing effort, another site might be able to duplicate with relative ease by simply managing their core business, e.g. adding more-and-more index-able content in the form of new product, service, and review pages.
I recently came across an interesting new site that exudes these attributes and carries huge Genetic SEO potential. Finervista.com, an online portal for all-things online and educational.
They tout themselves as “An educational resource for business professionals to grow their professional “net worth”. Search, find, and attend free educational webcasts and online seminars in all areas of business and Information Technology. Over 10,000 live and recorded webcasts in the searchable index.”
If you search through their upcoming section you get a sense of all the possibilities. Backlinks alone over the course of several months could represent a very nice natural SERP rank.
If your site cannot claim the benefits of Genetic SEO don’t fret. Find ways to add “good content” and “a lot of it” to your site. Go the social media optimization route and execute!
Technorati Tags: seo, smo, webinar, webcast, online training, technology, search engine optimization, social media optimization
August 2nd, 2007 at 11:19 am
great article. thanks for the great reference.