Online Marketing Blog: Social Media Optimization, SEO &
Web Marketing Strategy

With the astonishing popularity of sites like Amazon and MySpace many lesser known online retailers are taking notice of the elemental differences. Allowing for customer comments, photos, and more importantly reviews is quickly becoming a requisite feature of any e-commerce business and it’s a move that’s paying off! Studies show that customer reviews are around 80% positive and that 63% of consumers are more likely to make a purchase from a site featuring reviews and other forms of feedback.

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Posted in Marketing, Social Media Optimization, Blogging | 1 Comment »

Social Media Optimization (aka: SMO) is a fairly new concept defined by Rohit Bhargava of Ogilvy Public Relations Worldwide.  The concept of Social Media Optimization makes perfect sense with the emergence of Web 2.0 sites like myspace, digg, del.icio.us, stumbleupon and youtube; and essentially creates additional distribution channels for your web content. The result can mean omnipresence on the Internet.

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Posted in SEO, Social Media Optimization, Blogging | 2 Comments »