Online Marketing Blog: Social Media Optimization, SEO &
Web Marketing Strategy

If you’re well read on the basics of SEO and SMO then you’ve heard that “good content” and “lots of it” are key in making your online presence pop. This is very true but disparities do exist which you should consider.

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Posted in SEO, Business, Marketing, Social Media Optimization | 1 Comment »

With the astonishing popularity of sites like Amazon and MySpace many lesser known online retailers are taking notice of the elemental differences. Allowing for customer comments, photos, and more importantly reviews is quickly becoming a requisite feature of any e-commerce business and it’s a move that’s paying off! Studies show that customer reviews are around 80% positive and that 63% of consumers are more likely to make a purchase from a site featuring reviews and other forms of feedback.

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Posted in Marketing, Social Media Optimization, Blogging | 1 Comment »

These days search engine marketing firms (or SEMs) offering everything from SEO and Social Media Optimization to Branding and Article Syndication are absolutely everywhere. While a good percentage of the industry uses what is affectionately known as White Hat marketing strategies you should also be aware that there are many out there with very questionable marketing practices.

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Posted in SEO, Marketing | 2 Comments »

In the world of online marketing the buzz words blog, spend, viral, and social media abound but with few exceptions there is a very important word missing … analysis. What’s the point of developing online advertisement programs, publishing articles, optimizing your meta tags, and increasing your inbound links if you can’t accurately and intelligently track the effectiveness of all your efforts?

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Posted in SEO, Marketing | No Comments »

So you’ve taken the leap and started your own business. Congratulations, you’ve done what most will never do … taken a risk in pursuit of a dream! You already know that starting a new business is an extremely daunting task with a myriad of things to accomplish.

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Posted in Business, Marketing, Branding | No Comments »